Launch -

Welcome to the new era of coolness


Welcome to the new era of coolness.

Today is the official launch of The Most Satisfying Co. and we are glad you can join us in revolutionizing the definition and image of coolness.

In Japan, geeks are commonly referred to as "otakus". The term is synonymous with anime or manga in western culture and has a negative image of someone who is a perceived to be overly intellectual, unfashionable, boring, and socially awkward. In actuality, it is a term used to describe a person who is very passionate about something. For example, a kuruma otaku (car otaku) would be someone who is very passionate about cars or a fashion otaku is someone who is very passionate about their fashion.

All passions stems from a need to satisfy intellectual pursuit. Why is it uncool to follow passion? Isn't it even cooler to be so passionate about something that you put all your heart and effort into it?

The Most Satisfying is a concept born from an attempt to reimagine coolness and integrate geekdom into streetwears and gears. To change the image of geeks or otakus around the world. Elevate them further than cool. Anything and anyone can be cool but are you satisfied just being cool? You must be passionate enough to reach the epitome of self satisfaction. 

Just being cool is not enough, you must be The Most Satisfying.

Let's all show how cool an otaku or geek can be! What are you waiting for? Head over to the shop and start picking up your gears for this journey!